At Caribou Gifts, we believe that the best gifts are those that tell a story of quality, care, and community. This week, we are thrilled to spotlight one of our favourite partners: SOAK Bath Co., a luxury bath and body brand that embodies the spirit of Canadian entrepreneurship and sustainable luxury.
From Kitchen Counter to 3,000 Square Feet
The journey of SOAK Bath Co. began as a creative outlet for founder and CEO Candace Alarie. What started as a hobby crafting natural skincare products on her kitchen counter using simple pantry ingredients eventually blossomed into a thriving business. In 2019, Candace transitioned the brand from her basement into a professional venture, leaving behind a decade-long corporate career to follow her passion for self-care.
Today, the brand operates out of a 3,000-square-foot commercial studio in Niverville, Manitoba. The company is powered by a dedicated team of seven local women who handcraft every item in their product line, ensuring that every soap bar and bath bomb meets their high standards of quality.
Luxury That Grows
What truly sets SOAK Bath Co. apart is their innovative approach to sustainability. Their signature soap bars feature unique, biodegradable labels made of plantable seed paper. Once you’ve enjoyed your soap, you can plant the label in your garden to grow beautiful wildflowers.
Beyond their eco-friendly packaging, the brand is committed to clean, ethical formulations:
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All-Natural Ingredients: Every product is crafted using high-quality, natural ingredients.
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Vegan-Friendly: Their entire line is vegan-friendly, making luxury self-care accessible to everyone.
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Handmade Excellence: Products are made in small batches to ensure consistency and care.
Why We Love SOAK at Caribou Gifts
At Caribou Gifts, our mission is to support brands that align with our core values of community, sustainability, and supporting local talent. SOAK Bath Co. is a perfect reflection of these priorities:
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Woman-Owned and Operated: We prioritize partnering with businesses that are owned and managed by women. SOAK’s all-female team is a testament to the power of women in business.
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Proudly Canadian: As a business that celebrates Canadian-made goods, we love that SOAK is rooted in the heart of Manitoba.
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Eco-Conscious Values: We value suppliers who prioritize the planet. SOAK’s commitment to zero-waste packaging through their plantable labels is a standout feature our customers adore.
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Strong Partnerships: We strive to build lasting, values-based relationships with our suppliers. Seeing SOAK grow to partner with over 500 retailers across North America while maintaining their small-town roots is truly inspiring.
Whether you're looking for a thoughtful gift for a loved one or a well-deserved treat for yourself, SOAK Bath Co. offers a moment of calm that you can feel good about.
